#comm346

[profkyu-blog]

Mr. Chee Yue, the director of XYZ Wave Private Limited, shared in-depth industry insights with COMM 346.

Mr. Chee Yue is the trusted partner of agencies, brands and MNCs in Asia, charting and navigating the digital transformation of their business, marketing and customer engagement since 2000 with the last five years focusing on technological innovation and the adoption of emerging technologies.

He shared how marketing and PR has transformed messages and formats in the digital era, with the focus on interactivity and value propositions of the brand, based on his more than 20 years of experience as a marketing expert.

Thank you, Mr. Chee Yue!

A marketing guru crossing from analogue and digital helped enlighten our class. Mr. Chee Yue, the director of XYZ Wave Private Limited, shared in-depth industry insights with COMM 346.

[profkyu-blog]

Steven Zheng, the Regional Account Manager of Synthesio, APAC, along with his colleagues, Henry Chow and Kimry Asnaissa, spoke about social listening (13, 14 September).  The workshop session was very informative and enlightening for the students as the presenters walked through all the demos and helped students get practical strategies for effective social media listening for their group project.

  Everyone had fun and gained a better understanding of this global-scale social media tool.

Synthesio kindly offers two weeks of access to the account for each and every group in COMM 346.

If students want an extension of the access, they can ask Prof. Kyu for extra account for their own research.

Thank you so much Synthesio! And we hope this collaboration will continue for the mutual benefit of both academics and industries through sharing insights and knowledge in this digital world.

PS. Please share your feedback or queries regarding building dashboad buildilng etc., if any, via the comment thread attached to this posting. Thanks!

Synthesio workshop at COMM346 Steven Zheng, the Regional Account Manager of Synthesio, APAC, along with his colleagues, Henry Chow and Kimry Asnaissa, spoke about social listening (13, 14 September).