#commonmaple

[ohbranada]

Seems Legit

Canada is an admired country, and many immigrants want to settle in the true north.

Branada is an admired quality, and many businesses want to attach themselves to the maple leaf. This is prominent in the para-governmental area - law offices, accountants or medical professionals. The reason? It never hurts to be considered a part of the powers that be. The maple leaf or "Canada" in the business name might suggest the service provider is a bit more official than they actually are.

Here are some sightings from Toronto and the internets

[ohbranada]

East Side Sighting

Spotted Maple Leaf Tavern on Gerard East St. in Toronto. The Maple Leaf Pictogram / Logomark is usually seen red in its natural habitat. It's refreshing to locate a green variety. Looks lively, even if the bar's yelp page might contend: "This is the KING of dive bars and a place to experience the dark corners of existence." Wonder if the place is vape friendly.

[ohbranada]

What's Up, Toots?

According to this poster, Tootsie is America's hottest new actress

And ALSO, it's Canada's Family Footwear Superstore!

[ohbranada]

Another day at the office

Client: Hi, I need a logo designed for my business. Designer: Sure, what's your business name? Client: Liberty Tax Services. Designer: Let me guess, you provide tax services? Client: Yup. What are you already jotting there? Designer: Nothing, just your award winning logo! Client: Amazing! A Maple Leaf! Now that's unique. I don't have the word "Canada" in my business name, you think it matters? Designer: Hold on. Are you located in Canada? Client: Of course. Proudly Canadian owned and operated. Designer: Well, this logo is tailored perfectly for you. Client: You know what, you have a point, great job! Thanks! * Admires logo*

Designer: Now, how about a brand character ?