Recently, a 4-hour video essay on plagiarism in the YouTube space came out from YouTuber hbomberguy. The video made some big claims with damning evidence against some big-name YouTubers—the first half focusing on two channels with significant-sized audiences. The 2nd half focuses on James Somerton, a gay video essayist primarily known for his queer video essays on tv and film. To summarize hbomberguy's video (this will not do it justice if you have the time, I highly recommend the original video it's so gripping it doesn't feel like 4 hours), Somerton plagiarized most of his content significantly. The twist here is that Somerton's persona was that of gay representation when he stole his content and ideas from much smaller queer writers who saw none of the profits from their stolen content. The content he wrote was often misogynistic, with double standards on the way women engage with pop culture. Then, when concerned fans saw that his work was almost word for word of an article or book, Somerton would claim that the concerns were in bad faith from targeted homophobes sending him death threats. This situation hit many topics we've covered: virtue signaling, representation, Marxist theory, & feminist theory. I really looked at this situation from a more meta-narrative; what can we learn from the Somerton situation to better understand rhetorical criticism and analysis? As we try to understand pop culture through these different lenses, I think it is essential to take away to understand the power of a platform. Queer fans really engaged with Somerton's work because they believed him to be a trusted source from their community. This is why it is so devesting that he stole the words and ideas from other queer people who did not benefit from their hard work. Somerton stole without regard for his community, even stealing the ideas of men who died in the AIDS crisis. This made me think about how important our work as communication scholars is. By first recognizing and building on our community ideas, we succeed together. We must continue to research and analyze media in good faith and lift up the writers who came before us.