Nielsen’s First Comparable Metrics Report
By Chris Sylvia
We all know Nielsen. If you need data collection and reporting, whether it’s music or television, you go to Nielsen. Before today, Nielsen’s reports were usually based on a single media platform, such as television. However, today they released their first comparable metrics report.
The comparable report is supposed to tell you what kind of platforms adults are using and what kind of media content they are engaging in. The three main attributes Nielsen is measuring by is age, race, and ethnicity. Some of the data they’ve collected over the year in interesting, specifically that television is currently at 416 minutes/day for adults aged 18 and older. I’m not going to go into the specific data collected in the report, you can find that out by reading the report yourself.
However, I will tell you why we want to know this kind of information. If you’re a marketer, Nielsen is presenting you with an even more in-depth look into the consumption of media in America, which is important to know as someone who is a marketer. In addition, this information is helpful for health researchers because they get a deeper look into the sedentary lifestyle of the majority of Americans, and they can use the data to produce solutions to our media-addicted lives.