seen from Türkiye
seen from India
seen from United States
seen from Algeria
seen from Germany
seen from Yemen
seen from France
seen from Hong Kong SAR China
seen from Canada
seen from United States
seen from Singapore
seen from Türkiye
seen from United States
seen from Japan
seen from United States
seen from China
seen from United States
seen from United States
seen from Japan
seen from Russia
taste the 🌈 | #selfridges #louisvuitton #virgilabloh #popup #compshop #installation #inspiration #tastetherainbow #trend #springsummer19 #vscocam (at Selfridges) https://www.instagram.com/p/Buri_vOHYJe/?utm_source=ig_tumblr_share&igshid=1k9l3hs5886da
A day of Comp shopping around London last week before I room mother into Massimo dutti where she said, and I quote 'OooOoo0oOH THERE'S LOTS OF HANSOME MEN YOU WORK WITH IN HERE'. #Cringe #selfridges #compshop
Why should stores #compshop? http://buff.ly/21LSXNH #FABtip #buildyourbrand #retail
Sleep is for the weak. #TechTeam #Excellance2014 #GlitzAndGlam #AnongPahinga?! #CompShop (at Sa aming tahanan)
Undercover Comp Shop
On the second day of being in london, I took the opportunity to do a 'comp shop' between Karen Millen and their competitors, such as Reiss, Whistles and BCBG.
This evolves going into the stores and noting the price of key garments that are similar. The data is then put into a basket analysis (spreadsheet) to show how the costs differ between stores.
With this, I took the time to note the quality of fabrication and visual merchandising of the store. This helps gauge the whole shopping experience of KM, as a buyer you have to know what the customer wants. Being out in the shop give you first hand experience of how a product translates to the client.
