#conservation communications

[meteorologistaustenlonek]

Advice for talking to the media as a conservation scientist: Part 2, mechanics of the interview

By  David Shiffman and Brett Favaro. Many environmental scientists understand that there is value in communicating about their work through

"Many environmental scientists understand that there is value in communicating about their work through the media, as publicity can help raise public awareness of a conservation threat and help build support for a policy solution. Most training material focuses on how to craft and deliver effective messages.

However, this is only part of the skillset required to be effective as a media-savvy #sciencecommunicator. "