Discover Top Posts Tagged with #consumer brands

goods.no

#Goods #design #packaging #planet #consumer brands #small footprint #Heydays #Oslo #typographic #Suisse #2019 #Week 24 #website #webdesign #inspire #inspiration #happywebdesign

Whether you’re supplying supermarkets, pharmacies, electronics stores, fashion retailers, hardware shops, or independent dealers, your potential partners need reassurance that your business is established, responsive, and prepared for long-term collaboration.

#blogging #Business owners #Consumer brands #digital-marketing #FMCG website #Manufacturer website #Startup product brands #Wholesale business website #Wholesale suppliers #wordpress

“His LinkedIn presence is bold, consistent, and human.” Thank you, Oktopost, for naming me one of your B2B Social’s Rising 30

#allyship #B2B Social #CMO #consumer brands #digital marketing #emerging leaders #oktopost #roy sexton #social media #social media marketing #social media professionals #thought leadership

What Does It Actually Mean to Be a 'Culturally Relevant' Brand? (We Get Asked This a Lot)

it's less mystical than it sounds. here's our honest breakdown 🧩

cultural relevance is one of those phrases that gets thrown around in marketing a lot without people explaining what it actually means in practice.

so here's what it looks like when a brand is doing it right:

they know what their audience cares about outside of their product category. they're not just paying attention to industry trends — they're paying attention to pop culture, social movements, entertainment, and the conversations their community is having.

they show up in those conversations authentically. not by forcing a connection that isn't there, but by finding the genuine overlap between their brand's values and what's happening in culture.

they respond in real time. cultural moments have a shelf life of 48–72 hours on social media. brands that can react fast stay in the conversation. brands that need two weeks of approvals are always late.

they give their community something to identify with. it's not just 'we sell X.' it's 'we stand for Y. and so does our community.'

culturally relevant brands feel like they exist in the world alongside you, not just in your shopping cart.

does your brand feel like a participant in culture or a vendor in a marketplace?

follow for more on building brands people actually want to be part of 💙

#brand strategy #cultural marketing #consumer brands #brand identity #marketing #social media

Brands I Want to Be When I Grow Up (A Marketing Love Letter) 💌

not products. identities. that's the difference.

there's a specific kind of brand that doesn't just sell things — it makes you feel like you're part of something.

and honestly? studying why they work is one of my favorite things.

here's what the brands I'm obsessed with have in common:

✦ they have a clear cultural point of view. they're not trying to appeal to everyone. they know exactly who they're for and who they're not for — and they lean into it.

✦ their community is the marketing. the best ad they've ever run was probably their most devoted customer's Instagram post.

✦ they show up in culture, not just commerce. they're in conversations that go beyond their product category. they have opinions. they stand for things.

✦ the brand voice is consistent but alive. you'd recognize them in a sea of posts without seeing a logo.

✦ they make customers feel like insiders. exclusive access, behind-the-scenes content, community rituals — small gestures that signal 'you belong here.'

cult brands don't happen by accident. they happen when great products meet intentional community building over time.

which brand lives in your head rent-free right now? 👇

obsessed with brand strategy? same. follow along 🌱

#brand strategy #cult brands #consumer brands #brand marketing #community building #marketing

European consumers could be unwittingly contributing to harsh working conditions at companies supplying household-name brands in industries

#migrants #migrant workers #european consumers #consumer brands #human rights abuse #working conditions #employment #sweat shops

Yankee Candle’s Brand Legacy and Retail Challenges

It’s the fragrance from our childhood: apple pie, Meyer Lemon, and Evergreen Spruce. From trips to grandma’s house to the obligatory Mother’s Day gift, candles filled the background of many young lives, often without realization. Candles have illumined civilization for centuries, and their usage has shifted from essential to more aesthetic. Today, the Yankee Candle brand legacy and retail…

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#American retail #brand legacy #consumer brands #corporate restructuring #mall shopping trends #Newell Brands #nostalgia marketing #retail industry #Yankee Candle

Build-to-Last Platforms: RMZ Private Capital’s Approach to Institutional Business Creation

RMZ Private Capital invests proprietary, permanent capital to build sector-defining platforms across consumer and experiential industries. Unlike traditional allocators, RMZ is a long-term builder—scaling independent businesses with institutional governance, founder-first structures, and cultural relevance. Its current platforms include RMZ Sports and RMZ Lifestyle, each designed for sustained impact through infrastructure, capital, and category insight. Explore how RMZ is shaping the future of modern business through operational excellence and disciplined scalability.

#RMZ Private Capital #permanent capital investment #institutional platforms #consumer brands #experiential business #RMZ Lifestyle #RMZ Sports #business infrastructure #strategic scaling #long-term investing #private equity