On Reblogs vs. Likes/Comments vs. Hits From a Business and Marketing Perspective
I see people complaining a lot that their art or stories aren’t getting enough attention because they have x notes and only 20% of them are reblogs (on Ao3, replace “notes” with “hits” and “reblogs” with “comments”). For instance, 150 total notes, but only 30 reblogs.
Here’s the thing: from a business marketing standpoint? That’s fantastically high. (Source: I have a business degree and took lots of marketing classes.)
A successful marketing campaign--a poster, a video, anything--is considered successful when it hits 5% interaction. When five percent of the people who see it share it or act on it. FIVE PERCENT. And that’s with paid ads to target it.
Anything above five percent? Congrats. You’re literally doing better than actual professional marketing agencies with none of the resources.
I know it’s disheartening. But very, very rarely are things shared that much. If a marketing video gets that kind of ratio, it’s an unparalleled success. So for you to get even 6% 10%? 15%? 20%?
You’re doing great.
