Have you searched for information about skin care products online or by word of mouth from people around? Which country do you belong to, how do you choose personal skin care products? You are curious what is the difference between the beauty process of women in the world. Let me find out!
Personally, I'm at the age of 21, Asian, with sensitive skin but with better natural resistance to ultraviolet rays. the skin of American women. When choosing skincare products my standard would be simplicity and focus on French-style moisturizing "as little as possible". The main purpose is to use a minimum of products when caring for the skin, so that when you wake up, the skin will become “clean, soft like a baby, moist enough and relaxed. ”Leading to my shopping behavior would be to choose La Roche-Posay Micellar Water Ultra Sensitive Skin, a mild cleanser of pH 5-6, a pleasant scent such as KRAVE Matcha Hemp Hydrating Cleanser (here is the product my friend has been used and recommended for me ) it is very good and then the Clinique moisturizer. Other than me is Thu Anh, my friend. Her skincare standard is Korean style: deep focus and personalization, including multiple steps, means she will buy more skincare products than I do. Some skin care products sold in the US may not be sold in Korea due to different beauty standards.
It is very important for marketers to have insight into both cultural factors and consumer environmental factors. As a result, they can market their products depending on the location. Social environment of individuals includes family and friends primary group and secondary groups; people you meet in everyday life.