It’s all about context...
I am an in-house graphic designer for a professional services firm in Trinidad and Tobago.
The key contexts that I have identified for my practice are:
Contemporary – I am one of the few persons in my current organization who are concerned about keeping abreast with contemporary design trend, and as such I rely on local creative events and practitioners that I am acquainted with for news on innovations or recent developments in the field.
Historical – I live in a culture that is heavily influenced by the local annual Carnival festival. The creative industries are so intertwined with Carnival that it encourages much cross-utilization of skills and collaboration between different disciplines, and could be a major factor in the development of the creative industries locally and its recognition as a national revenue earning sector of the economy.
Professional – I have spent much of my career as an in-house designer, and have often wondered about the advantages of in-house design vs agency design.
Global – Still in the process of determining where I fit in the global context. I aim to examine the global practice of graphic design to expand my personal practice to help it appeal to a wider audience.












