Discover Top Posts Tagged with #contemporarymedia

Peak Lapel, 09072024

at ARGU, we had the pleasure of sitting down with the brains behind the ingenious duo behind Peak Lapel, Jack Milkes and Ben Stedman. head to our YouTube Channel (@ARGU-Tv) to learn about the brand's ethos, the road to their first runway show, and future plans to look out for.

special thanks to Paul James and Faith Waller

#argu #argucollective #argumagazine #contemporarymedia #runway #nyfw #nyfw2024 #newyorkunderground

Social Implications

One of the greatest events in amateur photography was the introduction of the Kodak Brownie by George Eastman. The Kodak Brownie was made possible by technological advancements in the development of cameras, but the new technology wasn’t the only advancements it brought forward. It was the marketing strategy or George Eastman that was truly brilliant. He made photography available to millions of novice amateurs with no formal experience, technological knowledge, or artistic qualifications by simplifying the apparatus and even processing the film for the user. To emphasise the simplicity of the Kodak machine, Eastman ran an ad campaign that featured women and children running the camera and coined the unforgettable slogan, "You press the button, we do the rest." Snapshot photography became a nationwide craze just a few years after the Kodak was launched.

Snapshot photography became a nationwide craze just a few years after the Kodak was launched. The vast majority of early photos were taken for personal reasons: to remember significant events, to log journeys and vacations, to record celebrations, or simple family gatherings, and to capture the presence of children, pets, vehicles, and homes. The first Kodak images were circular, but later models created a rectangular image, which was typically printed small enough to fit in the palm of the hand. The majority of snapshots taken between the 1890s and the 1950s were intended for inclusion in family albums, which were themselves essential forms of vernacular language. This revolutionized social processes by allowing for new forms of memory and expression. It changed the way people interacted socially and added a new aspect to social gatherings and personal documentation.

#Social #kodak #brownie #newmedia #contemporarymedia #film #camera #history