May 30, 2016
Newspapers' scale screw-up is no secret
Newspapers’ scale screw-up is no secret
Digiday has published the confessions of a “senior publishing executive at a U.K newspaper”. And it’s all “mea culpa”:
The digital media industry has completely screwed up by pursuing scale for the sake of scale. There’s been a relentless pursuit for the biggest number you can get, which has partly been driven by what advertisers want, and partly driven by vanity. We have all chased unique users…
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