Apr 28, 2016
According to a recent Accenture Interactive survey, 50 percent of marketers now have more content than they can effectively manage. Mark Schaefer predicted it two years ago–content shock is officially
A new job for a new problem: Organizing, labeling, and managing content.
First–who’s going to do this job? Who knows. I do know that it won’t be the sexiest job in the world, so convincing existing PR/social folks to take this on might be tough. You’re not going to see a lot of volunteers.Second–who’s qualified to do this job? Does it really require a refined skill set? I probably lean toward “no.”
I guess there’s no corporate library at this writer’s PR firm.