Which Are the Good Content Marketing Tips In SEO?
In modern Days of marketing the two important factors are content marketingandSearch Engine Optimisation (SEO). It is often known that both factors work together. SEO and content marketing strategy really help to take the business to the next level. Using digital marketing strategy, it is important to utilise the Integrated Marketing strategy; it means we need to implement both SEO and content marketing techniques simultaneously. When we move a little deeper, we come to know how SEO and content marketing work together to achieve the benefits? Here are the best content marketing tips in SEO that will help improve your sales.
Search Engine Optimisation (SEO)
Search Engine Optimisation is nothing but bringing website traffic from the search engines. All the search engines such as Yahoo, Google, ask.com give their results based on the keywords and phrases that a user has typed in the search bar and the results are based on the relevance of the keywords and phrases used in the search engine bar; results are based on most relevant ranking and top clicks.
By optimising your website, you can improve your business by increasing its online visibility. Most of the consumers start buying by doing research on required topics on Google or any other search engines. By ranking for relevant keywords, you’re helping relevant buyers find your brand they require. It’s important to notice that your content isn’t the sole factor that goes into your program ranking. There also are a variety of other on-page and off-page factors which will impact your SEO.
Content Marketing
It is the strategy in digital marketing which creates informative and relevant content to attract the customers and help them in buying the product. In content marketing the goal is to target the audience and drive them to some kind of action which is not necessarily a sale, for example, content marketing helps the visitor on a web page to download an eBook or a PDF file.
In content marketing it is important to create necessary and important content to bring traffic to the website and spend some time there. It is not always focused on selling, it is a marketing strategy where we provide some information to the audience, educate them, or sometimes it is purely for entertainment purposes. For example, any website that provides information about celebrities or actors in Hollywood, Bollywood or any of their regional languages is
for entertainment purposes or to provide information to their fans.
Content Marketing and SEO Work Together
Both content marketing and SEO work together hand in hand that helps the website to achieve good ranking, with relevant keywords and reach more customers.
Nowadays many businesses rely on social media to promote their content, that is effective for the marketing strategy. There are many powerful digital channels that come with good marketing strategies. When using these marketing strategies there is no guarantee that this content will reach the audience at the right time. In this case, SEO helps to improve the chances of reaching the audience when searched.
When today’s consumer questions a few products or services, they address search engines like Google to seek out the knowledge they have. If you would like to succeed and reach the consumers when they need you, you’ll have to provide them with proper content at the right time. Thus, SEO and content marketing play an important role in marketing.
These best content marketing tips in SEO will help you take your business to the next level.
Best Content Marketing Tips In SEO
Reach the audience with targeted keywords. Search engines cannot reach the audience if you fail to optimise it with right keywords.
What are targeting keywords?
These are the words which audiences search actively.
· Who are your audience?
· What information they need?
· Why they need this information?
· Which keywords did they use?
Let’s Simplify into Few Activities
Visitors Research: Identify the traffic looking for the product you offer. Try to contact them to figure out their requirements and preferences that they are looking for.
Keyword Research: Find the most relevant keyword that relates to your product or service, the audience had searched for or looking for.
Topic Research: Providing the information based on keywords that the audience wants to learn.
Dwell Time
When the audience searches for some information using a keyword on a search engine, different websites appear. When a visitor clicks on the most relevant website and continues to read the information given and stay on it, the time spent by the visitor on that website is called dwell time. When the visitor stays for a longer time on a particular website then Google considers that particular page popular or favourite. It means that the visitor has got the information which he or she is looking for.
Time depends on the readability of the content available on the website. Few qualities observed are:
· Clarity
· Understandable language
· Logic
· Simplicity
The content should be understandable. The simpler the language is, the more people prefer to stay for a longer time and read the content, which in turn helps in Google rankings.
Providing Deeper Content
Just search for information which has logic as well as depth in the subject. It is interesting for the audience to read when the subject goes deeper and farther in a topic, near the chances of learning are more for which the audience is looking for.
Google also classifies its ranking not only on Dwell time, but also on the content quality.
Moving further, how should a website create deeper content?
· Writing lengthy blogs with more than 2000 words
· Topics should be written in different angles and points
· Creating ultimate guides
Furnish the information in depth rather than bottom level research or go ahead with collecting information from industry publications to find new data and studies.
Improved Page Speed
A simple way to improve SEO content is to improve your page speed, which helps your pages to load faster and display better. Loading the pages slower will frustrate the user and urge them to leave the page. The audience doesn’t want to wait around for the website when it is taking a lot of time for loading.
Investing Video Marketing
Video marketing is one of the good ideas to include in marketing plans because the audience prefers to watch video rather than reading content. The pictures and visuals are more attractive when compared to reading the text. To insert high quality and very informative content videos on the landing page to attract the audience to stay on the page for a longer time. 79 % of the audience look for the pages containing video and 50% among them have good conversion rates.
Using the ideas above, you’ll get rewarded through leads for creating a killer SEO content marketing strategy. It’s not a fast or easy process, but once you begin to ascertain more qualified web traffic and improve conversion.