Speed Up Your Product Development Without Losing Control
Synopsis: It can often seem like digital technology is making every aspect of business move at warp speed: getting to market faster, capturing value quicker, more immediate responsiveness to customer needs. But doesn’t high speed carry the inherent risk of loss of control? Not necessarily. Continuous deployment can be both cheaper and lower risk. It’s cheaper because of automation and because small development teams need less coordination and oversight. And the risk can be managed through a new tool called “feature gates.”
Examples: Google builds an automated test engine and uses peer reviews of new code to control risk yet deliver new software continuously. HubSpot organizes its developers around small services and uses “feature gates” to control release of changes to test groups and then the market.
Question: How can you speed up product development and control risk?