#copy writing

[femmefatalevibe]

any tips for getting into copywriting?

Learn the basics of copywriting & writing fundamentals/ marketing skills

Study the different types of copywriting (web/banners, email, social, ads, direct mail, sales letters, etc.)

Decide on your niche(s). Study everything you can about the industry, trends, latest news, customer demographics/psychographics, customer behavior, types of lifestyles/preferences they have, how they speak, where they spend the most time (IRL or digitally)

Craft an inspiration folder full of compelling copywriting examples you find when browsing on the web, going through your email, scrolling on social media, billboards, magazines, direct mail, etc.

Practice rewriting these examples with your own flair. Evaluate it, and keep practicing until you're proud of your copy.

Be as concise, clever, and convincing as possible. Keep your tone conversational (write like how you would speak), catchy, simple, and witty. Take out any extraneous or fluff words. Pepper in cultural references, puns, and relatable anecdotes understood by your target audience when relevant to your messaging/CTA

Create a portfolio with these mock-ups or projects done for family/friends (state they're spec work, not client-commissioned samples) or clips from an internship, school work, etc.

Craft a USP for yourself (including your niche, copywriting specialties, and the specific expertise you offer within your broader niche/service offerings that makes you unique)

Create an Upwork profile and share your services on LinkedIn (optimize both of these profiles)

Research local clients and small businesses within your niche. Also, take time to create a list of dream clients. Study their copy, brand voice, and keep tabs on updates regarding these companies' happenings

Learn the art of a cold email/LinkedIn pitch/Upwork proposal. Introduce yourself and your services to your prospect and share with them how you can fulfill a specific need they're seeking out (For local and smaller companies, feel free to offer suggestions. With more established companies, connect the dots as to why your experience/expertise is a great fit for their brand/target audience), and attach your work/link to your LinkedIn profile, website, and any other relevant hub for your professional services & content

Ask for referrals from friends/family to get started. If they're not a relative, get a testimonial to include in your portfolio

Follow up once if you haven't heard back from a prospective client after an initial pitch after a few days

Search for potential gigs on sites like Upwork/ProBlogger/People Per Hour

Once you land a gig, execute to the best of your ability and hand in your work by the deadline (strategies surrounding best business practices is a whole other post, lol)

Gather testimonials from all clients of successful projects. Confirm with clients whether you can use their work in your portfolio if you're unsure

Continue studying copywriting from books, courses, and everyday reading & living

Stay knowledgeable about advancements/updates in your field, keep updated on current events, and culture/social trends, and read a lot in general. Have interesting, multi-faceted conversations with others. Observe what makes people tick & remain engaged in a verbal dialogue or content

[sunnywiththescoop]

Copy paste in Tabloids’ world ?

How is it possible to give the exact same content for tabloids : we often see the exact article from a media to an other : like first step from TMZ / Or People and next OK entertainment Weekly etc etc ?

What’s the point for people to read the same story, sometimes with the exact words ???

Fair Use Copyright exemptions: if Vanity Fair publishes an exclusive interview, the newsiest quotes make nearly identical headlines at every tabloid because VF can't prevent outlets from summarizing or excerpting what they published through copyright law, as long as they are credited. (A lawyer could explain this better, but once again: you are stuck with me.)

AI & bots, repurposing content to earn clicks, harvest data and sell to the highest bidder. (We have a clickbait post from way back, might check the tags)

SEO aka Search Engine Optimization, a strategic effort by a PR or marketing team to push search results for specific names or keywords. (again, check our tags for old posts.) 🌞

[katerinateller]

Notes

[paulsiethecontentwriter]

8 Tips on how to write SEO friendly blog posts

If you are curious about how to write SEO-friendly blog posts, this article will help!

Writing well-optimized blogs and articles for both the search engines and the users is a skill that you have to acquire. It’s time-consuming work as well as difficult. But with the right tips and tricks, you can master the skill. Good SEO-friendly content has more chances of getting the top SERP rank and drive organic traffic. But how to write such great content? Here are 8 proven tips to get you through the hurdle and create the best possible content that easily gets the top rank on Google SERP.

8 proven tips on how to write articles and blogs that are SEO-friendly

I have known many aspiring content writers, like you, who struggle through writing content that works. So for them, I have collated these 8 tips which worked for me. Have a look at them.

Keyword Research is the First Step: Every second Google is assumed to process over 70,000 search queries (source: HubSpot)! So if you want your content to reach your target users, you must find out what words or phrases they are using when they make any search. This is called keyword research. You’ll get a lot of online tools to aid your research. One such tool is Google Keyword Planner. So start doing your research today.

Use Proper Headings: Use headings like H1, H2, H3 and so on to give your readers as well as crawlers a clear idea of the topic and subtopic of your blog. Using the right keyword that your target viewers use for searching will bring you a huge chance of getting a top SERP rank.

Write for Your Users: Always follow the SEO guidelines but remember one thing that your content has to be user-friendly to get a high SERP rank. Your users have to understand and relate to what you are trying to convey to them. So you can consider the topics that are relevant to the needs or address the pain points of your target audience.

Write Longer Posts: Although 300 is the minimum length of your blog, the more informative and detailed content you add to your blog, the more your users are going to like it. Use bullet points and listings to make the blog more compelling and easily scannable. If you are into freelance copywriting or other content writing services, these tips are your assets. Implement the tips in your content to get the maximum results.

Use Keywords in the Content: The keywords you have researched and found out needs to be included in your blog post in a proper manner. Remember not to overuse them to avoid keyword stuffing which will create a negative impact.

Include Keywords in Your Meta Tag: You must include keywords in the title and meta description of your blog to make it SEO-friendly. It will give your blog more exposure than blogs that don’t follow the same. Write short, compelling meta descriptions and use one or two keywords in them to make your blog stand out.

Don’t Forget About Image Optimization: The images you are using in your blog post have to be properly optimized for better SEO outcomes. Using Alt text for the images in your blog post will let Google and the users understand the purpose of the image in your blog post. The Alt text should be simple yet descriptive of what’s there in the image. Also, use a compressed size of the image to enable faster page loading speed.

Link to Websites with High DA: Linking your blogposts with high-authority websites will give it much greater exposure. It will offer your readers additional materials and insights on the topic you are writing. It will also show the search engines that you have done your research well.

Why wait? Start writing your SEO content, now!

25% of the clicks of any search go to the 1st website on the top Google SERP. For the 2nd website placed on the top SERP, the number drops drastically to 15% (source: HubSpot). And for the websites on the second or later pages, the clicks are very minimal. It implies that placing a website on the top SERP is of optimum importance for getting the desired leads, conversions and sales. And for this, writing SEO-friendly content is one of the very major steps.

So if you want to master the art of writing the best SEO-friendly content, follow the 8 tips that I have mentioned here and keep practicing. For further assistance, Get in Touch with me.

[gettingrichfromhome]

What kind of Content is The Best For Affiliate Marketing?

So, As I Say before, we need to make a good content with a great value with our audience. Actually it is depend on the niche, what kind of product are you offering to your audience. But, on the other hand, actually we can generalize what can you make for your audience, here is the best content for affiliate marketing.

Product Review

Product Review is one of the most classic types of content when it comes to affiliate marketing and is the most commonly used method of increasing sales. This type of content is mostly a written format with a basic description given of the product, its pros and cons, and the writer's personal opinion. What makes this the most read is how honest it is, which shows that it is authentic and not paid. Copyright Page 20 of 34 Talking about both its advantages and disadvantages makes it more believable, so the decision to buy is solely upon the readers.

Video Review

Due to the continued decrement of attention spans of users on the internet worldwide, written text is often not received as warmly by all buyers looking to review a product, such as product reviews stated previously. Thus, videos are preferred as they are more engaging and also easier to understand the product. In the video, you can show the product and explain on-hand how it works and what works better than the other. Videos are thus received more openly by users.

List Of Topics

Other contents easier on the eye than just paragraphs are lists, and that too lists that contain 'top' options, such as Top 10 lists and Top 20 lists related to any products or services. Lists let you review a wide array of things at once, and also give your opinion on all of them and how well you rate each comparatively to the other. It is a good way to promote.

Tutorials

Another way to promote anything on the internet is to provide a detailed tutorial with it, so if there is any confusion related to the product, readers can know that they can easily understand it through your tutorial. In one tutorial article, you can also provide more affiliate links and promote applications and tools linked to what the tutorial is on. 

Hence, like any other form of marketing, what you choose to market, and how you market it plays a vital role in how successful it is going to be. Being able to grab the reader's attention is key when it comes to creating content.

But other than that just try to look what the market wants, what is our audience demand. There are a lot of way to know it, one of it is by using SEO tools. SEO stands for Search Engine Optimization. There are a lot of it on google, for example SEMRUSH.

Want more info? Click here https://ricky-kartiyanta.medium.com/

[ferdionotebook]

Your infographic is too text-heavy

Nobody wants to read an infographic that is text-heavy. It kind of ruins the whole point of having an infographic in the first place.

Aim to use as little text as possible. In most cases, the less text you need to communicate your message the better. If you feel like you need a lot of text to get your message across, it may in fact point to a problem with your infographic.

Subscribe to the notebook

[studymydeer]

2.24.2020 // Working from home on copywriting stuff for my internship. This means I don’t get to see Sammy, my internship supervisor’s dog, today. 😢 He’s very affectionate and jumps on me every time he sees me. 💖

Song: Broke Me Down by Janine