Dec 7, 2013
Reading the Copywriters Handbook
This book is amazing.
It's honestly great. I feel like I'm highlighting every other page though, which may mean that I am being a little over zealous, but no one has ever been penalized for being too enthusiastic right?
You should definitely pick it up if you were ever serious about this copywriting gig.
Also...Oglivy...this mysterious Advertising Guru of an Author...I must find him!