#corporate explainer video

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4 Reasons Why Your Business Must Invest In An Explainer Video

If we were asked about the one thing that is nearly as important as developing a great idea, our answer would be – communicating it. It could be something as simple as explaining a small concept to simplifying a complicated process, great communication goes a long way in ensuring that the idea effectively reaches the right people.

As a business, it is fundamental for your brand – a product, service or idea to reach the potential customer and communicate exactly that which helps convert a lead into a confirmed deal. Here is where Explainer Videos come into the picture. Simply put, explainer videos are powerful tools that capture the essence of your brand, translate it into comprehensible and visually engaging content, and act as the perfect demonstration for how your products or services work.

If your business  doesn’t already have an one, here are 4 reasons why a concise, catchy and extremely creative Explainer Video is exactly what it needs:

1. A Reflection Of Your Brand’s Personality

Whether you are marketing your business through online or offline means, an explainer video can showcase the underlying personality of the people behind the business. We live in times when people consume what they can connect with, and an explainer video is a good medium to develop that connection with an end-consumer. Additionally, explainer videos can be for making new connections or solidifying old ones too. For example, a video explaining how your product works or covering the ambit of your services introduces you and your brand to a potential customer; whereas a video explaining a new feature or simply answering your customers’ FAQs makes you a brand that an old customer will want to keep coming back to.

2. A Video Fares Better

Statistics show that people are inclined to watching content in the form of videos. With every business working towards creating an impactful digital footprint, explainer videos packed with good content rank higher in search results. Especially on a digital platform, an explainer video will help market your brand much better as it is sure to grab attention, engage with the users and convince them to explore further.

3. The Visual Impact

If you think about most of the popular businesses or brands, there is a recall value amongst people based on the visual impact created by their various campaigns. For example, logos of certain brands are imprinted in our minds, so much that any shape that comes close is associated with the particular brand. Similarly, we associate certain colours with certain brands. All of this is as a result of the years of visual campaigning. An explainer video is an excellent tool to create such a powerful visual impact that stays with the viewer. Additionally, explainer videos allow us to get extremely creative. A short video that hooks the viewer with its creativity is bound to have great recall value.

4.   Works As A Perfect Business Pitch

An explainer video is a genius marketing weapon that can be launched through various means. One of the most complicated parts of business is delivering an effective business pitch every time – who you are, what you do and how can you provide the perfect solution to a potential customer’s problem. An explainer video is an interesting way to tell and sell your story, and it saves time when it comes to briefing new clients about your business.

An explainer video is a great investment that goes a long way in maximising returns for your business and adding value to a new or an existing brand.

Creative Splash in a  top 3D animation studio in Pune, having produced 500+ explainer videos till date.

What Goes Into Making An Explainer Video

Script: Our team understands the core of your business, the purpose of the video, the budget and the targeted viewers and develops a script that forms the base of the explainer video.

Infographics & Live Action Shooting Techniques: Based on the requirement and scale of the video, the visuals for the video are locked in – it could involve live action shoots, illustrations or infographics, or a combination of these.

2D & 3D Animation: Our team works their magic in bringing the creative visuals to life with 2D and 3D animation techniques.

Voice Over: We team up with professional voiceover artists that help in delivering the exact tone of the brand through the explainer video.

As one of the most sought after Animated Explainer Video Production Companies in Pune, we are equipped to take your idea, product or service and visualise as well as execute the most creative ways of marketing it.

Get in touch with us for the best industrial animation services, Promotional Video Services and 3D animation services in Pune.

Write to us at [email protected] or call us on 8554982761. If you are in Pune, drop in for a chat at our office in Deccan.

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Digital Atrium provides complete multimedia solutions that suits for every client business and for their budget. We as a digital services providing company, have a noticeable spotlight on high quality, timely delivered and cost-effective multimedia solutions.

To know more: http://www.digitalatrium.in/digital-solutions/multimedia/

[animozione]

Process of 3D animation for Movies or Films

DESCRIPTION:

The film and movie world has tent to evolve always. Since 1995 we have seen many of CGI Animation getting better and better these days. All we have to know about the new technologies behind CGI animation development. Today we will get to know some basic part of 3D Animation process.

These are the steps involved in the completion of an animated 3D video.

1. Spotlight matters

Good advertising is essential for your company to attract the right customers and help your business shine out amongst your competitors. But with so many competitors clogging the market, it becomes harder and harder for companies to obtain and keep the spotlight on themselves.

It is ever so important, today, to have a good, eye catching and mesmerizing advertisement that not only conveys the idea of your business but also leaves an impression on your customers. One of the popular ways to do so is through the means of 3D animation.

2. Why 3D animation as opposed to anything else?

3D animation advertisements are easy to produce and can leave a lasting impression in the viewer’s mind. The combination of colors, flexibility of camera movements and character controls and the overall quirkiness of the advertisement; all these factors come together to ensure your advertisement stands out from the other billion or so dull live action advertisements which often fail to convey the point, let alone grab the viewers’ attention.

3. The Guidelines

If you feel 3D animation is a daunting subject and a process, you don’t quite understand- We are here to help you. At Animozione, 3D animation is our specialty. Our dedicated team of artists and 3D animators’ are ready to create and craft your ideas with the utmost care.

4. Pre-Production

The process begins with your idea. Our Pre-production team processes your idea and converts it into a visual narrative that not only capsules your idea but also is easy for the viewers to understand. We push your idea through several rounds of refinement like story boarding, pre-visualization, Animatic and character design.

5. Research and Development

Since this is a 3D animated project, heavy emphasis is laid on Research and Development (R&D) to explore the challenges your project poses and how best we can work our way over them. The R&D division is responsible for exploring your ideas and figuring out how best to obtain that idea in a 3D platform.

6. Production

After all the concepts are locked, the responsibility of your project is handed over to the production team. Our Production team consists of passionate and talented Modelers, Riggers’, animators.

7. Modeling

The modelers are responsible to creating the character, the background and any other article required in the advertisement in a 3D space (animation software). This is the step where they add color and texture to your character to give it the look desired by you.

8. Rigging and Animation

The Riggers or Rigging artist is responsible for giving us control over the models created. An important step as this is what allows the animators to control their characters. The animators spend hours on end, bringing your character to life.

9. Lightning

After the animating is done, the lighting artists take charge- making sure that your 3D set is properly lit and looks the way it should look at execute the proper feel of your advertisement.

10. Rendering

Once all this is done the rendering commences. A very delicate process where all the hard work of the Pre-production team and the Animation team come to fruition. Once the frames are produced by this process- the work of the Production team ends.

11. Post-Production

The Post-Production team now takes over your project. All the frames produced are stitched together in an editing software. Proper lighting and sound are added to your advertisement at this stage, to amplify the effect of your final product.

12. The End of the Line

The advertisement that you have been waiting for, for so long is finally yours! Our team ensures that our clients always leave happier than when they first arrived. Giving them satisfaction and a good advertisement that ensures your idea gets the right attention.

Our Process:

We analyze and summarize whatever the content, and then we mix it up with brain storming ideas to create a final result which reveals the message of your company and products.

Visit:

http://animozione.in/3d-animation/

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Corporate videos need to be clear about their message and possess a standard of quality that will allow the viewer to understand that “this company means business”. At Animozione we understand and provide that level of quality to help garner the respect for your company deserves.

If you want to know more.

visit ; http://animozione.in