GEN Z: THE NEXT GENERATION OF SAAVY CONSUMERS
Millennials are getting older and a new wave of young consumers are taking their place. Born between 1996 and 2010, Generation Z is now coming of age and becoming an important player in the modern economy. While it might be easy to lump them in with their Millennial predecessors, it should be noted Gen Z has its own distinct tastes and value systems. To tap into this emerging demographic, it is important to understand the behaviors and attitudes that make Gen Z unique, otherwise businesses risk alienating themselves from this key component of the market.
To better understand Gen Z, Defy Media asked nearly 1,500 teens ages 13-20 about a variety of topics ranging from social media habits, digital video usage and perceptions of online celebrity. To gain insight into this important demographic, check out the below infographic courtesy of Defy Media and AdWeek.
