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Jordan CP3.VII EXPERIENCE EVENT Chris Paul's Latest shoe released a few weeks ago, but even before then i had been working with the team at MKTG: LA to create this event that allowed the LA community to try out the shoes on a state of the art court surrounded by the city lights of Downtown LA, next door to LA Live. The Event was held last week and lasted for 4 days which included everything from shoe trialing, basketball workshops, scrimmages, musical performances and athlete/celebrity appearances by Chris Paul himself as well as the infamous Ghostface Killah. For this project i created a lot of the signage/banners seen in and around the event (flyers, decals, vehicle wraps, location maps, photo opp backgrounds, court graphics, etc), as well as designed the look for the skills challenge dribble defenders (product design).
Jordan CP3.VII ‘Bel-Air’ Colorway
Jordan Brand officially unveiled the Jordan CP3.VII inspired by the Fresh Prince of Bel-Air TV show from the 90s. Built for the speed, the Jordan CP3.VII features Nike Zoom technology, dynamic Flywire and a herringbone pattern on the outsole for excellent multidirectional traction.
Available nationwide on October 5th.