Mar 31, 2020
IKEA Stay Home in Spain
IKEA Stay Home in Spain @IKEASpain @McCann_Spain @YmediaVizeum
IKEA Spain has released “Yo Me Quedo En Casa” (I Stay Home), a commercial designed as an ode to the home as refuge during the COVID-19 pandemic. The advertising campaign encourages viewers to celebrate their home, a place where in a simple and improvised way they can enjoy leisure and work in a new way, approaching their time of isolation with imagination, love, patience and a sense of humour.…
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