Create a Marker- Study Tour
During today's Study Tour, we visited Create a Marker, and spoke to the founder and CEO, Paul Cavazza. Paul has worked with over 200 different brands and works with them on perfecting their size grading scale for their upcoming collections. Size grading is different based on gender, size, and age. It was really interesting to learn about the different markets, such as the plus-size bridal market, and how there aren't enough designers catering to that market. Designers who focus on women's sizes 2-6 are very saturated and there's a ton of competition. A great market to go into is the plus-size ready-to-wear, and plus-size bridal market because there are not enough designers who are pursuing that field and there is a ton of success and growth opportunities within that sector. In addition, he explained the difference between 0-3-6-12-24 months, & 2T-3T-4T-5T sizing. What was interesting about 24M and 2T sizing is that, mothers will switch to 2T after their child is potty trained, because 24M is designed to fit over diapers, so there is extra circumference in the fabric. It is suggested that designers choose a sample size somewhere in the middle to build off of the bigger and smaller sizes, adding either 1 1/2 or 2 inches to the seams.
