Feb 22, 2011
#5: What Is Simply Too High A Barrier For Luxury Consumer Marketing * Augmented Reality and QR Codes have a long way to go. Affluent customers are cash rich and time poor. They are not going to take the time to download readers and virtually try on products. The is not to say that they are a waste of time, as the product evolves, luxury consumer behavior will evolve.
Fashion, Social Media + Mobile Marketing Blog » How Luxury Brands Should Approach Social Commerce