Adobe Illustrator Training Video 7

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Adobe Illustrator Training Video 7
How to choose a good logo for your holistic or spiritual business. The things you need to consider before hiring a graphic designer or logo designer to design a logo for your spiritual business
I told a friend that I wanted to try to digitize my drawings. He's a photographer, so for fun he thought I should make him a logo.
I didn't beat myself badly.
Understanding various Logo Designs based in USA
If you want to get your business recognized the way it should be in USA, a logo design is all it needs to fulfill your dream. Creating a logo design involves several steps and many of them are very rigorous ones. The process starts with sketching, which is not the same, what many did in college or a high school. Here are the following types of logos which are given below:
1. Graphic Based Design (Symbolic)
Starting with first logo design popular in the USA, are symbolic. A few examples of symbolic logos include the Twitter bird, target bullseye, or an iconic image of Apple INC. The best part about such USA based logo design is that they instantly become an identity of a brand and cannot be easily used by another company.
2. Mascots
Mascots are another popular logo design in the USA, which are mostly cartoonish in appearance. Instead of a certain graphic based design, here a character is more popular and recognizable. Examples of mascots include KFC’s Colonel, Planter’s Mr. Peanut, or Kool-Aid Man.
3. Wordmarks
Besides the two USA based logo design, wordmarks or logotypes are the third form. They are said to be unique in their own way. Instead of an icon or a character, the focus is more towards the words, typography, or color instead. Examples include Visa, or Coca-Cola. Search engine giants Google, Yahoo are also considered as wordmarks logos. Furthermore, legal and government agencies in the USA also make use of such logo design but in a heavier or a much bolder format.
4. Lettermarks aka monogram logos
Another form of logo design, popular in the USA letter marks, also referred to as monogram logos. The lengthy names do not always work, and this is where, lettermarks or monogram logos come into play. Examples of such logos include HP, HBO, BBC, IBM or CNN.
5. Combination Mark
The last popular logo design in USA is combination mark which is used as an emblem as well as the text. A design that reflects focused a much more focused identity instead of the interpretation.
Newest Breathe In Designs logo submission. Cheeky colours!
You have learned the basics required in the logo making process. While creating a logo never forget what your business message is and what your company wants to communicate. Always remember to keep your customers and the nature of your business in mind when designing a logo.
3 Keys to Crafting the Perfect Logo - Mycorporation Blog
3 Keys to Crafting the Perfect Logo – Mycorporation Blog
3 Keys to Crafting the Perfect Logo – Mycorporation Blog.
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Designing a watermark for your photography.
I was recently asked for some advice on this in a forum recently so I thought I would share my response. It is something a lot of beginning photographers struggle with so hopefully what I have to say is of some help.
Ideally a logo should vindicate something about the business it represents, or some concept behind it, but if it's just your name I would keep it as simple as possible. This is particularly prevalent if you wish to apply it to a variety of different photographic styles, now and down the track.
I would also highly recommend with just going with a logo-type as opposed to a graphic as such (similar to those used in quality restaurant names). This is much more stylish, modern and clean so as not to detract from the photograph it is applied to. It is also worth noting that your watermark should not overpower the strength of your photograph so you don't create a visual competition between your logo and your image.
Also, think about your target market – are you aiming your images at upmarket or trendy buyers? Are you presenting a conservative approach to photography or more of a contemporary approach? All these aspects should play a role in choosing the type of logo, or typeface you want to go with. If you are unsure on this, look at some upmarket and budget end photographers websites and identify the difference between their logo choices and applications. A lot of the time a logo can indicate a faux-photographer from a pro – or at least play a role in a consumer drawing that conclusion.
Sometimes choosing a font can be difficult because there are so many to choose from. My advice is to stick with one which is clean, easily legible at various sizes, and one that is not too decorative. Take a basic font like Futura, Helvetica or Arial and build your design around it paying attention to the form of the font (i.e. the x-height and the shape of the counters etc). Equally you could take a more decorative font like Bickham Script and do the same thing, however before committing to a highly decorative font check its legibility at smaller sizes, particularly when printed if you plan on printing your photographs. Personally I prefer Sans Serif over Serif typefaces when it comes to developing a photographic watermark, however this is purely a personal preference.
In the end watermarks need to be legible, easily applied at different sizes on different applications, and ideally work in one colour if necessary (ideally created in a vector based program like Illustrator or something similar so they are infinitely scalable).