Jan 8, 2013
IAA names "Creative Advertising" the creative bible
The IAA (International Advertising Association) is since 1930 an internationally acclaimed organization of advertising and marketing.
In their official bibliography of recommended specialist literature, the longtime bestseller "Creative Advertising - Ideas and Techniques from the World's Best Campaigns" is their number one recommendation in the area of creativity.
The IAA and many professional in the industry agree that Pricken's "Creative Advertising" has become an international acknowledged standard work in the area of idea management and creative techniques.