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The Creative Act - Rick Rubin

Rules direct us to average behaviours. If we're aiming to create works that are exceptional, most rules don't apply. Average is nothing to aspire to.

The goal is not to fit in. If anything, it's to amplify the differences, what doesn't fit, the special characteristics unique to how you see the world.

Instead of sounding like others, value your own voice. Develop it. Cherish it.

The reason to make art is to innovate and self-express, show something new, share what's inside, and communicate your singular perspective.

... Art is confrontation. It widens the audience's reality, allowing them to glimpse life through a different window. One with the potential for a glorious new view.

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The Creative Act - Rick Rubin

Our thoughts, feelings, processes, and unconscious beliefs have an energy that is hidden in the work. This unseen, unmeasurable force gives each piece its magnetism. A completed project is only made up of our intention and our experiments around it. Remove intention and all that's left is the ornamental shell.

Though the artist may have a number of goals and motivations, there is only one intention. This is the grand gesture of the work.

It is not an exercise of thought, a goal to be set, or a means of commodification. It is a truth that lives inside you. Through your living it, that truth becomes embedded in the work. If the work doesn't represent who you are and what you're living, how can it hold an energetic charge?

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