FASHION CREDITS: 'MAYHEM' ALBUM PHOTOSHOOT BY FRANK LEBON
Lady Gaga released the visuals for her seventh studio album, 'Mayhem' which is set to be released worldwide on March 7th. For the album photo shoot, Frank Lebon created the portrait of an edgy, introspective and mature woman.
Concerning the costuming, Gaga and stylists Hardstyle opted for textures evocative of dark goth and horror imagery.
For the album's cover, Gaga is seen wearing an intricate blazer dress from Central Saint Martins alumni Mia Coco Chambers' BA 2024 graduate collection.
This jacket is a masterclass in wearable art, blending fashion with sculpture. The black structured silhouette serves as a commanding base, but the true spectacle lies in its ornate embellishments crafted entirely from molded rubber.
The design flourishes with baroque-inspired motifs, teeming with intricate scrolls, florals, and cascading teardrop beads by Simone Rocha. The rubber elements, gleaming with a dark, lacquered finish, resemble hand-carved ebony—luxurious and hauntingly beautiful. The back detailing is particularly opulent, where the patterns unfurl like a gothic garden (Eden?), bursting with movement and vitality. A perfect way to set the tone for the era we just set foot in.
Gaga also wore a black elongated collar with ruffle trim and silver-tone, gothic hardware custom-made by emerging designer Iris Yang.
Her black striped mesh and floral lace opera gloves with eyelash border are by Wing & Weft Gloves.
She completed her album cover look with a pair of the Victoria B lace-up leather boots (€377) by Mexican footwear brand Cruda!
Next, Gaga is looking hauntingly beautiful in a design custom-made by emerging designer ILONA in collaboration with costume designer Seth Pratt!
This dress is a stunning fusion of delicacy and edge. The soft white fabric, paired with intricate lace at the neckline, exudes ethereal romance, while the exaggerated shoulders and airy sleeves add dramatic flair.
The dyed leather garter belt, reminiscent of a harness, introduces a bold, industrial contrast, grounding the softness with structure.
Her headpiece includes the gimp mask made of vintage coin purses and other kind of pouches custom-made by HARDSTYLE.
London-based jewelry label DOSIS G6C custom-made her blood drip-inspired red ruby and white-gold necklace...
...and her Herbal white organza gloves with sun shapes holding doses of tourmaline.
Young designer Mario Marquina's jacket is a bold fusion of tradition and innovation, reinterpreting the rich heritage of Spanish bullfighting attire through an avant-garde, deconstructed lens. Using six meters of thick blue denim he had saved for years, he spent an entire week meticulously bleaching the fabric to achieve a raw, distressed white tone before embarking on the garment’s construction.
Drawing inspiration from authentic torero jackets, Marquina maintained key historical details while radically transforming the silhouette into an oversized, zero-waste design. With only a single sketch and two base patterns—the bodice and sleeves—he allowed the rest of the creative process to flow intuitively, making each detail a reflection of spontaneity and craftsmanship.
The jacket is part of his Spring/Summer 2022 "Freak Show" collection, a conceptual exploration of destruction and reinvention, where references to Spanish culture and vintage circus aesthetics are filtered through a darker, more subversive perspective. The collection thrives on contrasts—between construction and deconstruction, tradition and rebellion, and aggressive yet refined detailing.
The white constructed bodysuit with sheer panels, she wore underneath, is from Dilara Findikoglu's Fall/Winter 2024 "Femme Vortex" collection.
Her jewelry here is by DOSIS G6C. She wore a pair of the Chessboard white-gold and diamond earrings from their "Chess" collection...
...as well as the 58.77g per Dose 9k white-gold necklace with sapphires and aquamarine from their "Catch" collection ($2,052).
Her incredible My Mom's Shoes wooden and silk scrunchy platform shoes, inspired by old-school clogs, are from Institut Français de la Mode alumni Kelly Sitbon's graduate collection titled "Comme Maman!", telling the story of a child playing dress-up inside its mothers closet. Leather jackets being turned inside-out, hair scrunchies used to keep the big shoes sturdy, lampshades used as hats and tablecloths painted with crayon worn as dresses.
Introducing to you: Brian De Carvalho and his Fall/Winter 2024 "Tormentum" collection which explores gothic deconstruction, using raw edges, burnt fabrics, and distressed finishes to symbolize the tension between restriction and freedom. With structured silhouettes softened by delicate details, the collection juxtaposes pain and beauty, reflecting themes of societal constraints and human resilience.
This coat is crafted from burnout velvet, featuring a semi-sheer texture that creates depth and contrast. Its ashen taupe color is subtly illuminated by a silver-toned pattern, adding a refined, vintage-inspired touch. The silhouette is structured yet fluid, with flared bell sleeves that enhance movement and a high-low hemline that adds dynamic shape. A black satin ribbon fastens the front, allowing for an open, effortless drape.
Her elongated white guipure lace collar is another custom Iris Yang.
She paired it with black lace tights and these vintage Vivienne Westwood Fall/Winter 1993 "Anglomania" collection Super Elevated Ghillie platform ankle boots in black crocodile from Aralda Vintage.
Here, LG wears the finale number from emerging designer Duran Lantink's Fall/Winter 2024 collection.
Lantink has a way of treating the female form like a sculptor working with clay—pushing, pulling, and reshaping proportions until they take on an entirely new dimension. This dress is a perfect example: the dramatically inflated bust, the sharp cutouts at the waist, and the soft drape of the skirt all work together to create a silhouette that feels surreal yet intentional.
It’s almost as if Lantink is toying with the very idea of what an „ideal“ body should look like, exaggerating certain elements to challenge conventional beauty standards. The result is something that feels both powerful and subversive—blurring the line between wearable art and fashion that makes a statement. His designs don’t just sit on the body; they redefine it.
