#crunch effect

[theacademicminute]

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Today on The Academic Minute's Food Week:

"Existing research provides support for the notion that being aware of the eating experience can help reduce consumption. We predict that the sound that a food makes may offer consumers a cue for monitoring their consumption by providing a greater awareness for the eating experience."

Gina Mohr, assistant professor of marketing at Colorado State Universityexamines the crunch effect.

http://bit.ly/GMohrAM

[inbonobo]

U.S. researchers have found that hearing the noise of food while you're eating can significantly affect how much you eat. Dubbed the "Crunch Effect," being aware of the noise your food is making while you are eating it means you are more likely to eat less, found researchers from Brigham Young University and Colorado State University.

(via Listening to yourself chew could help you eat less | CTV News)