Jun 12
FIFA World Cup opening ceremony draws 1.2 billion viewers as crypto takes center stage
➤ The 2026 FIFA World Cup opening ceremony attracted 1.2 billion viewers, marking a significant mainstream exposure for crypto through Kraken's official partnership. ➤ The integration focuses on fan tokens (Chiliz) and prediction markets (using Chainlink oracles), aiming to embed digital assets into the fan experience and drive substantial consumer engagement. ➤ While acknowledging past issues with crypto sports sponsorships, this deal is highlighted as different due to Kraken's regulated status and the functional nature of the crypto products offered, potentially attracting new users to blockchain technology.