Apr 14, 2017
Curative Instructions And The Scarcity Principle
Curative Instructions And The Scarcity Principle
The scarcity principle is a phenomenon of human psychology. It may even be an evolutionary trait. It states that we give more value to things we consider rare and less value to things we consider plentiful. It is the reason why we all fight for the last water bottle in an emergency situation or why the last cookie in the pack always seems to taste the best. It is the reason why most infomercials…
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