Who is Your Customer - EXACTLY?
So many founders make fatal rookie assumptions about their customers: viewing them generically (women, men, moms, students); distancing themselves by focusing on analytics instead of behavioral patterns; and speculating about what prospective customers want instead of directly sourcing the intelligence.
The above assumptions are fatal because they drive companies out of business.
How can you direct your b2c company in a revenue-positive way?
Identify and define who your customer is SPECIFICALLY - what is your customer's lifestyle, zip code, causes, where do they shop, etc.?
How much does your customer spend? Are your customers frugal, big spenders, in debt, lots of disposable income?
Where is your web traffic coming from? Is the traffic compatible with your product, service, and price point?
How can you direct your b2b company in a revenue-positive way?
form strategic partnerships to drive substantial early stage income.
target business categories that can yield easily harvestable customers
build service relationships: initiate a customer relationship with a small project that showcases your services well and graduate to more complex projects that increase your revenue stream.
offer a client an in-kind upgrade for a b2b referral.
make your service invaluable to your customers - don't simply take their money, but earn your keep. Assist clients in identifying sustainable, scalable revenue streams.
Need a one : one consultation to position your company favorably?
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