Mar 29, 2023
Customer Acquisition Cost for SaaS
Customer acquisition cost (CAC) is a fundamental concept for SaaS businesses, referring to the cost involved in acquiring new customers, including marketing, sales, and advertising expenses.
SaaS companies need to minimize their CAC to sustain profitability and growth.
The article identifies common CAC calculation mistakes and provides suggestions to accurately measure and reduce it.
Properly managing CAC is critical for the success of a SaaS business.
Learn how to calculate and improve customer acquisition cost for SaaS businesses. This article covers benchmarks and strategies to optimize