#customerbrand

[paperswanted]

Call for Papers: Ethics and Morality in Customer-Brand Relationships

Call for Papers: Ethics and Morality in Customer-Brand Relationships

Special Issue Editors:

Naresh K. Malhotra, Emeritus Regents Professor of Marketing, Scheller School of Business, Georgia Institute of Technology, Atlanta, Georgia, USA

James Agarwal, Professor of Marketing & CCAL Research Fellow, Haskayne School of Business, University of Calgary, Calgary, Alberta, Canada

Relationship Marketing has experienced explosive growth in the past three decades both in…

View On WordPress