Non sono i sempre nuovi social network il volano degli acquisti online, ma la ‘cara e vecchia’ newsletter. A dirlo è ‘E-commerce Pulse’, la ricerca della società di consulenza americana Custora ripresa da Wwd, che segnala come la fonte a più alto tasso di crescita per gli ordini online arriva dal direct marketing. Nonostante i marchi di moda stiano concentrando tutte le proprie energie sui…
The Internet may be flooded with data tools of every size and shape but not all data tools are built equal.
Because there is no single analytics tool that covers all marketing needs, you’ll have to use several to best understand every part of your business or website. Make sure you have your business KPIs thought through before diving into all the tools, otherwise you will be overwhelmed by all…
電子商務龍頭 Amazon 正面臨多方挑戰，而最有可能擊敗它的強勁對手就是 Google。其實 Google 早已開始優化付費廣告及購物的搜尋結果，但它最需要做的，應該是在頁面上新增「立即購買」的按鈕。據傳，Google 也已針對這項功能開始著手。
從 BI Intelligence 根據 Custora 數據所繪製的圖表中可見，一般大眾主要還是靠著網路搜尋來找欲購買的商品，今年 11 月裡就有 40% 的電子商務交易是透過像 Google 這樣的搜尋引擎。如果 Google 不需將流量導引至 Amazon 等線上零售網站，就可好好掌握這些商業機會，更有助於它的廣告收入。畢竟 Google 的廣告業務可說是公司的金雞母，其中就有將近 90% 的年營收都是來自這些廣告！
( 點圖可放大 )
Translated by Tiffany Lin
Source: This One Chart Shows Why Google Needs A 'Buy' Button on Business Insider
Apple's iOS devices accounted for 78% of record setting Cyber Monday mobile sales
Apple’s iOS devices accounted for 78% of record setting Cyber Monday mobile sales
[cfsp key=”adsense_336x280″]”Revenues from online shopping on ‘Cyber Monday’ surged 15.4 percent higher than last year, setting a new all time peak in U.S. ecommerce, with online mobile sales overwhelmingly driven by customers wielding Apple devices, [according to analytics firm Custora],” Daniel Eran Dilger reports for AppleInsider.
“Mobile phones and tablets accounted for 21.9 percent of online…
U.S. mobile shopping grew 19-fold in 4 years, mostly on Apple iPads and iPhones
U.S. mobile shopping grew 19-fold in 4 years, mostly on Apple iPads and iPhones
[cfsp key="adsense_336x280"]“In the past four years, mobile shopping in the U.S. has grown 19-fold, according to a report issued Monday by Custora, an e-commerce platform that works with retailers from Ann Taylor to Etsy,” Philip Elmer-DeWitt reports for Fortune.
“The iPhone accounts for 53.6% of orders made by phone,” P.E.D. reports. “The Pad accounts 79.9% of tablet orders, but Samsung and…
For U.S. retail overall (offline + online), 2014 started with a slight decline: U.S. retail sales declined 0.4% in January 2014 compared to last year, according to the U.S. Department of Commerce. However, there was a bright spot in the lukewarm retail environment: E-Commerce sales grew a healthy 8% in January over last year. This is based on The Custora Pulse's latest U.S. E-Commerce data, tracking e-Commerce transactions from over 100 U.S. retailers and 70 million shoppers.
All key e-Commerce indicators exhibited substantial growth in January ‘14 compared to January '13: Traffic to e-Commerce stores was up 6%, and the average conversion rate grew to 2.2% (from 2.1% in January '13). These factors combined resulted in a strong 7% growth in online orders.
Moreover, e-Commerce Average Order Value, or AOV, was up as well in January: It grew 1.3% over January 2013. This indicates that the e-Commerce environment remained stable and did not become more promotional and discount-driven compared to last year.
January’s growth comes on the heels of a strong e-Commerce holiday season, with 12% growth in online sales for the entire season (November – December '13). Key holidays dates exhibited even higher growth: Black Friday was up 16% over Black Friday '12, and Cyber Monday was up 18%. To see more U.S. e-Commerce holiday stats and trends, see our Holiday 2013 E-Commerce Recap.
Mobile Shopping Continues To Shine
Mobile shopping continues its unabated growth, driving one third of online transactions in January 2014, compared to 28% in January 2013.
Android devices took U.S. by surprise, accounting for 20% of mobile orders (up from only 14% in January last year).
Marketing Channels: Free Channels Grow In Importance
Email marketing and organic search grew their share of online transactions from a combined 38% in January 2013 to a combined 45% in January 2014. This came at the expense of Affiliate Marketing and Display Advertising: Affiliate Marketing drove 12% of all transactions in January 2013, but only 8% in January 2014.
This is potentially good news to marketers, as it might imply lower spend on paid marketing channels. However, this premise only applies to marketers with enough savvy and dedication to invest in organic search and email marketing.
Social media is still struggling to hit its stride as a channel directly driving e-Commerce transactions, with only 2% of all transactions in January being attributed to social media.
The Big Picture
The share of U.S. online sales out of all retail sales has grown from less than 1% in 2000 to 5.9% in Q3 2013, according to the U.S. Department of Commerce. If physical retail continues to decline, while online retail continues growing at close to double-digit rates, it will be interesting to see how much market share online stores "steal" from brick and mortar in 2014. The Custora Pulse will keep tracking e-Commerce trends throughout the year, you can sign-up here to receive monthly email updates and holidays reports on U.S. e-Commerce performance.
Netta Kivilis is Head of Marketing at Custora, which provides a customer-centric marketing platform for e-Commerce retailers. Prior to Custora, Kivilis worked for Amazon.com in marketing and product management roles, and was a software developer in an enterprise software startup. She holds an MBA from Harvard Business School and a BSc in Computer Science and Humanities from Tel Aviv University.
^ What do they do?
Customer analytics and lifecycle marketing.
Why are they special?
Conduct cohort analysis to measure performance of acquired users
Illustrate customer lifetime value (CLV) by referral source, region, projections, and more
Segment customers based on their purchase habits (one-time, repeat, at-risk, lost, etc.)
Are they funded?
SV Angel, Founder Collective, Highline Venture Partners, Paul Buchheict, Sam Altman, Valhalla Partners, the Start Fund seed ($850K)
Who are their comps?
RJMetrics, Mixpanel
How do I find them?
Website / Crunchbase / Twitter
What else can you tell me?
Also deliver personalized email marketing. Can link with mySQL, Postgres, MS SQL databases, ecommerce platforms, or their API.
