Giving CX Purpose: Shifting from Customer Experience to the Customer’s Experience - Brian Solis
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Giving CX Purpose: Shifting from Customer Experience to the Customer’s Experience - Brian Solis
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Giving CX Purpose: Shifting from Customer Experience to the Customer’s Experience – Brian Solis
Customer experience is the new battleground for brands. How company’s deliver CX is either a competitive advantage or disadvantage. But, CX is so much more than how we think and talk about it, how we plan for and imagine its future, and how we invest in and support it. Perhaps it’s in how we frame i…
Source: https://www.briansolis.com/2020/07/giving-cx-purpose-shifting-from-customer-experience-to-the-customers-experience/