Branded agarbatti companies rework models amid slump - ET Retail
Branded agarbatti companies rework models amid slump – ET Retail
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BENGALURU: Marigold and red hibiscus, offered at Mumbai’s Siddhivinayak temple, are being dried, crushed and mixed with agarbatti masala. At the Kashi Vishwanath temple in Varanasi, floral waste — dhatura and lotus — is getting converted to perfume. It is no different at the Puri Jagannath temple, as diversified conglomerate ITCattempts to make temples ‘go green’ and bring innovation…
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