#d&adproject

[antonyad3]

What already exists? D&AD (LO1)

In my exploration of visual research, it became apparent that many animations, campaigns, and informative videos acknowledge people's phone addiction but become useless in guiding them toward change or the acquisition of new habits. Often, these projects simply present information without providing steps that can make change. For individuals already feeling guilty over excessive phone use, it's crucial to recognise that phone addiction can be linked to avoiding difficult emotions, challenging life situations, and loneliness. A more gentle approach is needed to encourage users to embrace a fuller life.

Phone wall campaign; laflamme studio campaign

[antonyad3]

What exists already? D&AD (LO1)

This app project is designed to assist individuals in building new habits and reducing screen time. I found some valuable insights in the statistics and survey that might potentially help us.

Key findings:

Users are conscious of their phone usage and express a desire to spend less time on it

Their primary focus is on productivity and self-care

There is a preference for real-life rewards as motivation

Users are interested in cultivating new habits to break free from established patterns

These findings can serve as a foundation for developing our project and building a healthier relationship with technology.

[antonyad3]

D&AD initial research and ideas (LO1)

12 Ways to Overcome Your Mindless Scrolling Habit?

Do you have a mindless scrolling habit? Learn about the causes, potential consequences, and practical strategies for overcoming social media

After our group discussion, I delved deeper into this topic, documenting my thoughts and incorporating professional views and suggestions. Upon reading an article, I realised that online users need more serious information and clear solutions for this issue. Our society tends to prefer easily accessible information, and to address this, delivering content in a straightforward and understandable manner is crucial.

In my opinion, creating an informative campaign or video would be the most effective solution. Without proper information, apps and other tools won't be adopted by internet users addicted to their devices. In fact, such attempts may frustrate and annoy them when notifications indicate their time has run out.

The key is for people to acknowledge they have an issue and decide for themselves that they want to live differently. Similar to other addictions, overcoming phone addiction requires individuals to recognise potential problems, receive support, and be offered practical solutions.

[antonyad3]

D&AD Briefing

21 grams - reduce the amount of time gen Z spends on their phones and encourage them to change their habits

adobe - engage gen Z in adobe express and photoshop

airbnb - connect people through airbnb services or create a new one by reducing loneliness

bumble - celebrate 10 year anniversary

Coca Cola - make Coca Cola appeal to gen z

giffgaff - make people associate refurbished phones with giffgaff

google - explore a poem through the use of type

imax - make a rebrand for new imax services

So far, I am drawn towards 21 grams and google because both talk about global issues and I am interesting in addressing them and finding solutions.

[antonyad3]

D&AD Workshop - Coca Cola (LO4)

In groups, we looked at briefs and generated ideas for research avenues, insights and possible executions.

[antonyad2]

D&AD Research 

I was researching how to draw monsters and came across the Monster Project, which invited artists to redraw children's drawings. I was very interested to see how the creatives refine the storylines of these drawings and how they fill in the blank spaces with fun and purposeful details.

As children love bright colours, this project showed me lots of examples of how to combine bright colours without making them too flashy and making sure that the main characters remain visible and don't get lost in the surroundings.

[antonyad2]

LEGO 

Lego takes a completely different approach to the other brands I've talked about. It integrates the product with the topic. Lego uses its models instead of photos to show its identity and establish a connection in people's minds between the product and the brand values. This brand also uses videos to delve deeper into what Lego has created to maintain sustainability. In the video I'm talking about, they are promoting Lego Replay, which is about passing Lego bricks to children in need of play. This campaign is the first thing they mention, which is a clever way to grab the reader's attention as it is different to what other brands currently do.

[antonyad2]

IKEA 

Another sustainable brand I looked at was Ikea.

On their website they use a strong and clear hierarchy to discuss global issues and what they do to solve them, which is reinforced by the profound imagery in Ikea's colour scheme. The simplicity of this page and what I have learnt about Ikea and its relationship with the environment leads me to believe that this brand is about action, not about talking or wasting time and money advertising this side of the brand. They are not trying to present beautifully what they are fighting for, they are here to educate and go back to working on helping the planet.