#giffgaffproject

[antonyad2]

Presentation feedback

- Add monster to the first slide, it can be holding the “this is why we are B Corp”, picking the flower or holding the phone; add more character to it 

- Add more movement to my monster on the second page 

- use the monster in different shapes throughout 

- Not clear why I have the monster on OOH activations, so maybe change the tagline (B Corp - becoming Big/Big monster as the company gets bigger

- Too much text on the second slide, maybe put some on the first one

- Make use of the space 

- “live happily ever after” - for tagline 

- on the first slide “changing the way the big boys do” doesn't really make sense 

- Judges know the brief, so avoid explaining it 

[antonyad2]

Presentation 

Here is the finished presentation. I added some single line drawings to make the presentation brighter and stay within the same aesthetic.

When I looked at the end result, I realised that the storyline and the out-of-home activation concept don't quite fit together. For example, in the story it's clear why the monster is there, and this is also supported by the textual information, whereas in my activations it's not so straightforward. I want to see what kind of feedback I get about my presentation and what I can do to fix it.

[antonyad2]

For a slide showcasing instagram stories, I wanted to add mock-ups with the phone in hand. It's hard to find a black and white layout, so it was easier to edit the images myself. I also added a white line around the hand to make it look more like giffgaff.

In the second image, I flipped the image as I decided that an upside down hand would balance the elements on the page more and give it a unique look.

[antonyad2]

Second slide

On this slide I wanted to touch on all the main points that one needs to know in order to understand the outcomes. In my insight I wanted to explain why the story is told in a childlike and simple manner, and in support of this I found this article about fairy tales and how we easily understand the story if it is told in a familiar way.

[antonyad2]

Presentation front slide 

With my front slide I wanted to push the idea out rather than the logos of giffgaff and B Corp, that’s why the title is in the middle and the logos are in the corners. 

[antonyad2]

Bus Stop Mock up 

This out of home activation shows how the character cares about the community and hugs those that are sat on the bench while waiting for their bus to come. 

[antonyad2]

Recycling Bin Mock up

The same situation happened with the mock-up of the recycling bin. I couldn't find any free mock-ups that looked professional and the quality was decent. So I drew over a photo again. I really like the result, the colours on the lids of the bins match the giffgaff colour palette, which was a coincidence.

[antonyad2]

Water fountain mock up

I really struggled to find a water fountain mock up, so I ended up using this image and drawing my character over it. I think it worked out pretty well and it perfectly shows the idea.