Evaluation
Through extensive research, I developed a clear understanding of the issues surrounding ultra-processed food and the impact of additives. It effectively communicates healthy alternatives to UPF products while educating about additives, fitting to those overwhelmed by health information.
Challenges included illustrating ingredients both visually and functionally, and managing messaging around UPF without taking away from my product's appeal. This issues was resolved through extensive development and refinement.
I demonstrated a practical methodology by exploring new and innovative approaches in visual communication. This included exploring effective strategies to educate and engage audiences about the health implications of UPF.
Independently project managing ideas, time, and resources, I engaged with academic support, feedback, and resources for successful realisation. Through critical reflection, I documented the process of my major project, highlighting its relation to personal and wider professional contexts. This enabled me to assess the complexities of my project and identify areas for improvement, such as further research into successful initiatives that have shifted societal perceptions, like the transformation seen with cigarettes.
Overall, I am pleased with the outcome of my project, which comprehensively addresses the brief while maintaining a professional standard across a variety of touch points. Through this project, I have made significant progress in my personal creative practice and have successfully demonstrated my ability to engage with complex issues in visual communication.
Further development could involve creating real-life packaging for in-store demonstrations and organising a photo shoot for product usage to resolve issues with mockups.