Mar 11, 2021
BTS and the Image of the Boyband
Although BTS is veneered with boyband stereotypes, they are also not. The band’s soft masculinity, conceptual music videos and political lyrics are deconstructing previous moulds of what a typical boyband should represent.
I was in a newsroom when I discovered BTS. I was shadowing a journalist – a serious journalist – who asked me a question – a serious question: “Are you an ARMY?” “…what?” I whispered back. Given my location, I was suddenly conscious that the following information might not be privy to everyone. “A BTS fan?” Confusion remained very stuck to my face – which, I suppose, answered her. “Honey,” she…
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