Check out a few sneaky clips from our photoshoot - ft. our dope new collection The New Royals.
It was a crazy 40C degree (104F) summer day in Melbourne, Australia.
The brief was to incorporate the use of clean lines with a minimalist and rebellious look. Our models looked on point so we took to the CBD to capture the unique industrial lines of the Melbourne rooftops.
We also used overpasses in our shoot which gave us never ending winding lines shining with natural light.
All up the shoot took us nine hours in sweltering heat, four locations and about 1,000 bottles of chilled water. HOT TIP - Always bring a cooler box with ice and water to keep your squad hydrated.