Neues aus dem Hause junge meister* ... ;)
#Erklärvideo Data Creativity Score #DCS - #Kreativität messbar machen
"Is creativity in campaigns worth the money? Yes it is. Because we can measure it. Finally. With the Data Creativity Score DCS, the worldwide first creativity measurement tool based on real time data.
In a world of performance paranoia, everything becomes measurable. Except for creativity: the last black box in the marketing performance management… is now open.
Every minute, big behavioral data about campaigns is generated. We established a sophisticated set of algorithms and tools to measure creativity and broke it down to three C’s.
C1, or Concept, tells if the Campaign is perceived creative and how. C2, or activation, tells if the campaign itself, products or brands gain benefit.. C3, or Impact, tells what is left when there is no media, or as we see it, the true power of creativity.
The DCS enables brands not only to compare their own campaigns and learn from the past but also benchmark against their competitors, against other industries and best in class worldwide. Since the DCS shows live figures, campaigns can even be optimized real time on the flight while everything is still on-air.
By evaluating more and more campaigns every day, trommsdorff + drüner is establishing the world´s biggest creativity database and is soon able to predict what kind of creativity it takes for a good campaign. Therefore the DCS is the door to the world of data-driven marketing and empowers company´s data transformation."
Dieses Video wurde von der #Erkläragentur junge meister http://erklaerfilm.junge-meister.de/ produziert.
Mehr Informationen zum DCS finden Sie unter https://datacreativityscore.com/