Dec 31, 2020
Flux of traffic, customer loyalty and duration of session are the three main consumer behavior metrics for decision making process for online retailers.
The study of consumer behavior is a data-driven examination of online users and how they interact with the product. For any online retailer, the most valuable business tool is the online activity data of its customers.
To understand the factors that influence consumer behavior, tracking the three key metrics duration of the session, flux of traffic and customer loyalty will help explain how consumers behave. Optimizing your decision-making process with these metrics will offer useful insights into consumer behavior.