Social Passport takes top award for NFC and QR Code loyalty program
Social Passport has taken the title of "Best Start-Up" at the Web 2.0 Expo for its NFC & QR Code loyalty / marketing program.
Social Passport took top honors at the Web 2.0 Expo this week for their NFC & QR Code program that gives consumers discounts and free marketing through social networking sites to businesses. Social Passport unveiled at the showcase their NFC, Reverse QR and Dynamic QR delivery methods for retailers to leverage their customers’ social networks in real time to promote their businesses. A feature for business owners is merchant suite, allowing retailers to incentivize social media through coupons and loyalty cards for free.
"We were up against some exceptional competition, but our free social network solution came out on top, further validating the value of Social Passport to businesses," remarked Dave Merel, Founder and CEO of Social Passport.
How Social Passport used NFC and QR Codes to win
Social Passport was selected as one of 30 companies to compete at the Web 2.0 Expo start-up showcase. Hundreds of venture capitalists, journalists and tech enthusiasts attended the showcase and had the opportunity to visit each company and vote for the favorite start-up. In the end, Social Passport emerged victorious. The NFC part of their service tends to elicit attention from today's techies, and the ease of use of NFC makes it simple for consumers with NFC phones to take part. And for those who do not have NFC phones, there is always good ole fashioned QR Codes.
The main concept of Social Passport is that it focuses on the mantra of “market to one… market to many”, which utilizes consumers' networks of contacts while saving more and more social network participants money on products and services they would use. In basic marketing terms what Social Passport has setup is a viral expansion loop where the more a participant brings their network together, the more they can save. Add to this the frictionless manner of NFC and you start to see why Social Passport took the top award. If you would like to setup a free Social Passport account for yourself personally or your company and want to add the value of NFC for your customers, hit this link.
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