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In Business We Trust...But For How Long?
Last year I wrote about the Edelman Trust Barometer, extensive, global analysis evaluating public views across four core institutions;
Government
NGO’s (Non-Governmental/ Non Profit Organisations)
Media
Business
The research is undertaken each year and having started in 2000 this year marks Edelman’s 20th tapping of the trust gauge.
The 2020 report is now available and once again makes for…
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Essential Marketing - A.I. and Customer Service
Essential Marketing – A.I. and Customer Service
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Essential Marketing Podcast – April 2017
Give Your Time an MOT
Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At the end of the working day do you feel deflated as its mostly been unproductive? Is your sleep pattern disturbed? Are you tired more often than energised? Do you get irritated by little…
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Social Media Management for Professionals (4 of 4)
Social Media Management for Professionals (4 of 4)
The final Q & A covering aspects of social media management for professionals
Q1. What do you do if staff have a personal twitter account, the content of which is at odds with the business or could bring it into disrepute?
A1.As covered in the previous Q&A your social media policy should cover such eventualities. If the account and its content is in clear conflict with your business you can…
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Social Media Management for Professionals Part 3
Social Media Management for Professionals Part 3
Q1. How do you keep a level of consistency in your message and retain engagement on a long-term basis?
A.
Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations.
Listen, share, originate, post [repeat].
Measure your social engagement on Klout, Kred or Buzzsumo identify what works and repeat that approach and for…
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Social Media Management for Professional Firms - Part 2
Social Media Management for Professional Firms – Part 2
Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months.
Q. How do you inject personality into a firm’s twitter account to encourage engagement?
A.Many large corporate organisations adopt a mechanism of allowing their social media team to leave their initials or first name after tweets.…
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How to Choose the Right Platform
Do you know which social media sites are the best for promoting your business? Have you launched marketing initiatives without considering the subtle and not so subtle differences between the platforms? As social media evolves respective sites take on varying features and functions that for some, like Facebook and Twitter, may see similar developments whilst others such as Snapchat keep…
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