#david miami

[theadcollection]

Flame grilled since 1954 - Burger King

These are actually real photos. Burger King has apparently had the highest number of restaurant-related fires than any other fast-food chain since it was founded in 1954. So it’s funny ‘cus it’s true.

By David Miami

[compellingselling]

Burger King wants to make an obscure soccer team world famous

Stevenage Football Club is the soccer equivalent of the Durham Bulls. A minor league team in the world of European soccer. Stevenage is a town of 84,000 that’s 3 hours north of London.

Burger King bought the primary sponsorship of this little obscure team which came with the privilege of having the Burger King logo prominently displayed on their uniforms (okay, kits).

Now Burger King is asking fans to “turn a small team in the real world into the biggest team online” by offering free Burger King food for challenges done as a Stevenage player “online” (We all know they’re talking about FIFA 20, even if they never mention it by name).

They’re taking advantage of two fundamental truths here: 1. It’s fun to root for the underdog. 2. It’s fun to get free Chicken Fries.

I can’t imagine that the sponsorship cost much and the team was automatically included in FIFA 20. So it didn’t cost much to get this going. The campaign launched simultaneously in 10 countries, with different incentives in each market.

I bet the case study video is already edited and they’re just for the exact numbers to put in for “Stevenage FC became the most popular team in the world in XX days” and “XX million user-generated tweets of players wearing the BK logo.”

Muse’s write-up here and coverage in the Stevenage Comet, the local paper, here.

Agencies: David, MullenLowe

[mrrickrock]

HEINZ Ketchup “Wiener Stampede”

DAVID Miami bring hot dogs to life in this charming Super Bowl 50 commercial for HEINZ.