Week 3 was a lot about the process of design innovation, which is different for every individual. While there are steps to promote design thinking, there is no “correct” way. Aspects include time, techniques, group settings and components that allow ideas to flow more freely. They also help to sort through ideas and to test them. I’m really enjoying the videos, especially those from David Kelly. I really appreciate his work and I believe in what he is doing. I also really enjoyed Elise Roy’s TedTalk about adversity and how important changing the purpose for what you design really is. I never would have thought that disability designing leads to successful, widespread products. I thought that Joel’s presentation was also really neat and I like how we can see the work that he did with the top of design innovation through the marketing he did for the Natural Co-Op. Now when I go into the stores, my experience will be deeper with meaning. The greatest thing I can take away from this week and all the great content we covered, was that you design innovation applies to more career paths than you think. I would originally think that the class was more for entrepreneurs, but I think it applies to all careers.