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This was one of the top suggested sites according to business insider. He doesn’t give away free advice, so the pages on this site are really just about how wonderful David Mihm is. So, let me summarize the entire site, so that you don’t have to. If you are a small business hire David Mihm for $300 an hour. Medium business? You should also pay David Mihm $300 an hour. Big business? Yep, you too should pay David Mihm $300. Non-profit? Guess what? You too should pay $300 an hour for his amazing advice.
Perhaps, this guy really is as good as he says he is, and perhaps his advice will pay for itself. One thing is for sure though, it is going to cost you to find out. Now, he did point out one very important issue on his site. The Yellow Pages are a thing of the past. So, how do customer’s find new businesses that offer the products and services that they need? Usually, that answer is Google. So it is very important to get your business on that first page.
Article Published June 2011
SUMMARY
The number of digital marketing opportunities that SMBs must try to make sense of has become overwhelming
This survey focuses on one small sliver of the digital marketing space: how to improve ranking in Google Places (Yahoo and Bing Local use same factors)
Big change in Google Places in October 2010 - "Blended" Place Search, shows a hybrid of Place-related and website-related snippets on result page.
Also, besides UI change, the weighting of signals Google uses for these Blended results differs from traditional Local results (the so-called "7-Pack" or "3-Pack").
Rollout of its "Hotpot" rating and review system (now formally a part of Places)
Continued increase in the influence of social and personalized signals in its organic results
Public announcement of the time it takes your website to load as a ranking factor.
With this survey, local search experts submit which factors they think are being used by the Place Search algorithms ?
SURVEY SUMMARY - 2011 Top Ten:
Places page has physical address in city of search
Manual owner-verified Places Page
Places Page has proper category assignments
Volume of traditional structured citations (IYPs, data aggregators)
Crawalable website URL matching Places Page URL
Page rank, authority of website home page
Quality inbound links to site
Crawlable phone number matching Places Page phone number
Local area code on Places Page
CIty, state in Places landing page title