Thirty Logos - Day 5 - Wildlife - non profit. The identity needed to be focused on an animal to represent their non profit idea of saving endangered wildlife. I focused on the kings/royals of the jungle, the lion, the silver back gorilla, and the grizzly bear. Then as they were royals, I placed crowns on their heads. I think it makes the point that this non profit helps animals in all environments to succeed in surviving. I used metallics to reinforce the royalty theme. Copper metallic is the main color, but gold and gun metal silver metallic can be used as alternatives - rename idea - Royals Wild - a play on Jokers Wild, but also reinforcing the idea of animals being royalty of the jungle and should be treated as such, respected.