May 9, 2012
Cleaning this mess won't be easy.
I just came across a photo album on Facebook showing new print ads for Persil by DDB Dubai: "Stop stains from settling in". Smart. I know.
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I thought I was seeing double because just days ago, I had already seen the following prints for Clorox by the same agency: "Easy to remove ketchup/coffee/ink stains" which I thought was just as smart.
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As you can see from the dates referenced, the Clorox set is older than this new 2012 Persil campaign.
Has somebody been playing dirty (pun intended, duh) or just recycling?
If it is the same agency and creative team behind both concepts, is it OK to copy-paste? That is one mess no detergent will clean.